Saturday, July 31, 2010

Simply Beautiful.

Celebrations are made all the more beautiful when they are created with a sense of balance and harmony.

And despite my appreciation of all things luxe and lavish, I have an especial admiration for that which is crafted with restraint.

In a country like South Africa where there is a chasm in society between the wealthy and poor, excess has a way of contaminating things, a reality which is often lost on those expressing that opulance.


So this glorious celebration scene styled by Lo Bjurnuf for Ikea carries with it a resonance of that sensitivity.

In its gentle simplicity lies the perfect space to be happy, and animate the memory beyond the setting.




xxx elle

2 comments:

  1. In a country like South Africa where there is a chasm in society between the wealthy and poor, excess has a way of contaminating things, a reality which is often lost on those expressing that opulance.

    You've written so eloquently about a chasm that is everywhere, not just in South Africa. There are sections of Washington, D.C., Philadelphia and NYC (and so on) that make a decidedly wrong statement about values.

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  2. Well written" It's actually "Lo Bjurulf"... http://www.agentbauer.com/stylists/lobjurulf

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